Unless you’ve literally been under a rock with no access to the online world, last week announced and subsequently launched a major rebrand of the very popular photo sharing app.
It looks like Instagram is stepping up their game and looking very much more like an ad-based, influencer-filled platform, rather than just any other photo sharing app where people go to share pictures of their food and pets.
This cleaner redesign also meshes nicely with the particular aesthetic that the majority of influencers use on their pages.
One thing I’m truly not a fan of (and publications like Mashable and AdWeek seem to agree) is that terrible logo. The original Instagram logo was iconic. That retro camera was easily recognizable and now it looks like any other photo app you can find on Google Play or the App Store.
As much as I like the newer, much cleaner feed, that terrible logo is really holding me back from updating it. But like with ever other major rebrand, we’ll all freak out over it for a week or two, then forget about and eventually be indifferent to it. Until then, I’ll keep chuckling at these delightful jabs at the cartoony logo.
What do you think of Instagram’s new logo?