If you were looking for a sign that now is the time to sign up for Spotify Premium, this is your sign.
Last week, Spotify signed a deal with Universal Music Group (think: Lady Gaga, Adele and Coldplay) that would give its Premium users access to new new music from its artists up to two weeks before the rest of us free users.
For hardcore fans, this is huge. If you’re still a more run-of-the-mill “I’ll listen to it when I listen to it” type of fan, then this news isn’t particularly earth shattering. But, if you’re the kind of person that gets a bit of FOMO, getting access to new music from the world’s biggest artists ahead of time is a pretty BFD.
Spotify also has licensing agreements with Sony Music Group (Beyoncé, Fifth Harmony, Katy Perry) as well as Warner Music Group (Madonna, Ed Sheeran, Jason Derülo) and it’s expected that Sony & Warner will soon see similar agreements for their artists as well.
With albums like Kanye West’s The Life of Pablo being certified platinum on just streaming alone, it’s definitely nice to see that music labels are slowly (if not still somewhat reluctantly) adapting to the changing music industry and technological landscape and providing music to fans in the format that they want to listen to it in.