Glossary

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A/B testing: sending out the same information 2 different ways to see which one performs better with your audience

A9 Chip: processing chip, typically the higher the number, the better the processing speeds and performance of the device

algorithm: if this happens, then the next step is to do this

aperture: a hole where light travels

API: application-programming interface. Basically: programming instructions and standards for accessing web-based software or tool. Software companies release these APIs to developers so they can design their own tools. (Think: using your Facebook or Twitter account to sign-up or log into websites).

bloatware: unwanted and rarely used software included on a new computer or mobile device by the manufacturer; typically can’t be deleted and eats up usable space

CES: Consumer Electronics Show

earned media: how many people have interacted with your content without you paying for them to see that content

firmware: permanent, un-editable software programmed into a read-only memory

GB: gigabyte. Means 1 billion bytes

geolocation: identification of your actual, real-world geographic location using radar, mobile phone or internet-connected computer

geotagging: associating a picture or other media with a physical location (ex. tagging a photo you took at the CN Tower)

GPU: graphics processing unit; not to be confused with a graphics card. Basically: this is what makes movies and gaming look amazing on your phone or computer.

IP Rating: IP = International Protection. Rates the degree of protection that the mechanical casings provide against dust, water and accidental contact. The first number refers to the about of solid particle protection and is from 0-6. The second number refers to the level of protection from liquids and is on a scale from 0-9K.

jailbreak: modifying the iPhone’s firmware to allow unsigned code to gain access to files that Apple typically won’t let you access

M9 Motion Coprocessor: used to help and improve the functions of the primary processing chip

mAh: milliamps per hour. How much power an electronic device uses. The higher the number, the longer you can go without needing a charge.

MP: megapixel. Means 1 million pixels. (ex. 5 MP is 5 million pixels)

PPI: pixels per inch – refers to how many pixels are in a square inch; the higher this number, the greater the resolution of the screen. However, there’s only so much that the eye can truly recognize, so after a certain density, this number is just a marketing gimmick.

NFC: near field communication: enables 2 electronic devices to establish communication. used in technologies like Apple Pay and Google Wallet, also found in Samsung Galaxy devices to transfer media instead of using data or bluetooth

organic reach (also known as earned media): the number of people who saw your post and you didn’t have to pay for them to do so

Quad HD: the resolution display of a screen. Most TVs are showing in 1080p. Quad HD is 1440p.

RAM: random access memory. Allows data to be read or written in almost real time, irrespective of the physical location of the data inside the memory.

reach: the number of people who have seen your post on Facebook (not to be confused with Twitter impressions)

ROI: return on investment

sAMOLED: super active-matrix organic light-emitted diode. Basically: a really great quality LED light.

structured obsolescence: the assumption that consumer goods have a limited life span, and are thereby manufactured as such. Once the technology is considered obsolete, you’re strongly encouraged (or forced, in some cases) to upgrade to the newest model.

Touch ID: fingerprint recognition software designed & released by Apple

unibody: the construction of the device is just one piece

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