If you can’t beat ’em, copy literally every feature they offer and add it to your platform.
The last 7 days have been big in the world of tech and social media! Instagram is finally letting users moderate comments, Twitter is finally nixing the 140 character limit, and of course – last week’s Apple Event brought big changes to the iPhone. So let’s get to it!
As if there wasn’t enough of the same feature on each social network, Instagram is the latest to get into the crossover world with Stories, literally an exact copy of the popular Snapchat feature.
When it comes to getting exposure for you brand online, there’s no doubt that Instagram is the top way to get your brand or product out in front of potential customers with little-to-no advertising spend. With the exponential growth Instagram has seen in just the last 3 years, it’s not that much of a surprise that built-in analytics into the Instagram app itself has taken some time to develop. Or, if you’re lucky enough to have an employer or client that already understand the value of social media (you’ve already acheived a great hurdle), then you just want to know how to spend your time the most effectively.
Unless you’ve literally been under a rock with no access to the online world, last week announced and subsequently launched a major rebrand of the very popular photo sharing app.
It looks like Instagram is stepping up their game and looking very much more like an ad-based, influencer-filled platform, rather than just any other photo sharing app where people go to share pictures of their food and pets.
This cleaner redesign also meshes nicely with the particular aesthetic that the majority of influencers use on their pages.
One thing I’m truly not a fan of (and publications like Mashable and AdWeek seem to agree) is that terrible logo. The original Instagram logo was iconic. That retro camera was easily recognizable and now it looks like any other photo app you can find on Google Play or the App Store.
As much as I like the newer, much cleaner feed, that terrible logo is really holding me back from updating it. But like with ever other major rebrand, we’ll all freak out over it for a week or two, then forget about and eventually be indifferent to it. Until then, I’ll keep chuckling at these delightful jabs at the cartoony logo.
What do you think of Instagram’s new logo?
Well this is a nice change. If you’ve been on Instagram in the last day or so, there’s a new update that you may (or may not) have noticed.
After news of the upcoming change in algorithm that they announced last week, this is a nice change. Hopefully we’ll be one step closer to (finally) being able to post from the desktop. And working for an agency where I’m managing multiple Instagram accounts, desktop support would be #blessed.
Photo: Digital Trends
This week, Instagram announced that they were beginning to test a new timeline for its users – one that uses an algorithm to determine the posts they think you might want to see the most, rather than just adding them to your timeline in chronological order like the current version is now.